empowering thought leaders . . .


If you are too busy to write, we are your solution.

We make the content that helps innovative ideas succeed. We advance the missions of cutting-edge organizations with compelling writing that gets people involved. Whether you're a high-tech company, a management consultant, or a social entrepreneur, we craft content that empowers your ideas.

We Write …

Stacks Image 1620

White Papers

White papers demonstrate thought leadership that allows companies to attach a premium to their products or services, and can be used to convey complex messages to a broad audience. They are effective as website downloads, seminar handouts, and lead fulfillment. See samples >>>
Stacks Image 1627

Web Content

On the web, less is more, and copy must efficiently exploit design elements. Today's search engines and buyers only respond to rich semantic content that’s user-friendly and easy to navigate. We create clear and engaging copy that complements your design. See samples >>>
Stacks Image 1631

Case Studies

Case studies describe the real business and technology benefits your customers have experienced. Depending on audience, case studies can be written at various levels of technical depth. All case studies reflect an understanding of technological issues and how they affect organizational performance. See samples >>>
Stacks Image 1635


Brochures are a big risk with a big payoff. A great brochure writer knows what to include and why. They also know how to leverage this traditional print medium to its greatest effect using visuals, strategic copy, and multi-media — then adapt it for use on the web. See samples >>>
  • As soon as we asked Randy to write Cognizant’s Cloud360 website we were impressed by how fast he captured the essence of our innovation and differentiation. In fact, he coined the term “hyperplatform” (which we adopted as the website’s URL) to precisely communicate our solution’s market positioning. I would recommend Randy to anyone looking to make a compelling business case to senior level business and technology decision makers.
    Ramesh Panuganty, Managing Director, Cloud360, Cognizant Technology Solutions
  • In writing our web content, I found Randy to be a great thought partner in articulating our core message in an impactful way. He is very professional, understands the nuances of technical writing and, he is a pleasure to work with. I enjoyed our collaboration and I am happy with the result.
    Ramin Heydarpour, Managing Partner at Flex R&D Inc.
  • Randy Cronk has done an exceptional job elevating the Auto-ID & Sensing group of the MIT Enterprise Forum. He is prolific, producing work of the highest quality and doing a diversity of marketing activities for our group. He transformed our web-presence with concise messaging and a variety of relatively recent marketing approaches such as blogs and podcasts. He keeps up a rapid pace, resulting in far greater awareness and a better impression with existing and potential members. He is fun to work with, always thinking of new things to do. He has also shown great leadership in organizing events, recruiting speakers and showcasing the results of our numerous monthly events. Lastly, he is a very talented writer, with a knack for getting across a message with great impact!
    Tom Coyle, Vice President, Global Market Development, Avery Dennison
  • “Randy has produced award-winning white papers, technical briefs, bylined articles, PPT presentations, and numerous pieces of collateral during the six+ years I've worked with him. He always delivers what he promises by the date he promised. And, it is always regarded as excellent. I can recommend Randy wholeheartedly!”
    Jeanne Hopkins, Vice President, Marketing, HubSpot
  • I have to congratulate you Randy. It’s amazing to me, and a great testament to you, how much you absorb in such as short period of time. You truly are very, very talented.
    Sean Flannery, President, PrismAdvisors, LLC
  • Randy has been an extraordinary contributor to our group in getting the message out in consistent and creative ways from a diverse team that ranges from highly technical personnel to senior management. His ability to pick up and create a written message from a spoken discussion that tells a story has been essential to our getting the word out. The newsletters that he now produces, including video and audio clips from events that we organize are highly professional and have driven attendance to new heights. I recommend his work highly.
    Stephen B. Miles, Research Engineer and RFID Evangelist, MIT Auto-ID Labs
  • I think you've done consistenlty outstanding work for my clients and I'm happy to tell anyone that.
    David Wasser, CEO, Government Communications Group
  • What Randy really does is he can take really complex concepts or ideas and boil them down into plain English so people can understand — like the elevator speech that we’re all grappling with. He does this better than anybody.
    Chris Terry, Partner, NextShore, LLC
  • Randy has an uncanny ability to take complex subjects and make them readable for the layperson. He easily grasped the information I provided about my law practice and created a fabulous website for my firm. Randy’s writing is excellent and he produces superior marketing materials. I receive many compliments about my website and I highly recommend his services.
    Helene Figman, Employment Law Attorney / Human Resources Consultant
  • I have worked with Randall a few times now and can honestly say one does not realize how important it is to have a professional writer until you see what Randall can do for you. He is creative, articulate and his writing just flows so well. Things always sound better after Randall gives it his magic touch. I would highly recommend Randall if anyone ever needs a writer - he does superb work at a very reasonable cost. Always on-time and within budget!
    Joyce Kim, Vice President, Marketing, Global IP Solutions
  • Randy has done a great job for us. He has strong opinions and is willing to make his case; He is not a yes man. He really digs into his subject and fully understands what he writes about, making the process faster and more efficient. He does not just take what you tell him and put it on paper, he thinks holistically and adds value.
    Kel Hoffman, President, Whitebirch Software
  • Randy did an amazing job on the website and brochure copy I asked him to write for my new business venture in 2011. This was actually a return engagement after he also wrote all the marketing materials for a previous startup I led. What makes Randy different from other writers is how fast he understands the value of a new innovative business model and how clearly he can express that value in words so that others understand it too.
    Charles Shamblee III, Chief Executive, xChange Automotive
  • Randy is a creative and versatile marketing professional. He took extraordinarily complicated ideas and concepts and developed a simple yet professional narrative for us to use with clients. His achievements are even more commendable because he is a technology expert, and we are financial services firm. Finally, Randy is one smart guy. HIs advice is right on point.
    Mitchell Shames, CEO, Harrison Fiduciary Group
  • Randy brings an expert's voice to the writing process especially for technology and IT solutions. He often understands the technology better than our clients, because he has such a broad range understanding and experience. I would recommend him to anyone with a complex technology to explain to their audience.
    Tim Fahey, President and CEO, Dirigo Agency
  • Randy is highly effective in his ability to capture our company’s value proposition despite the twin challenges of a technically complex solution (rich Internet application development) and a highly innovative business model (physically distributed, virtually integrated, expert teams). Projects for Universal Mind in the past have included copy writing for our website content, print collateral, press materials and several case studies.
    Todd Cleplinski, CEO/President, Universal Mind
  • Mr. Cronk handles pressure and work quantity with grace and precision. One doesn't need to look at a watch to know Mr. Cronk will come through once again. An excellent technical writer.
    Peter S. Grant, President and CEO, Grant Communications
  • I chose Randy Cronk based on the creativity of the direct mail piece he created for his business and sent to me to get my business. It caught my attention among many others that were in my mail folder. The larger-than-standard-size postcard stood out based on its dimensions. His messaging was spot-on and resonated with me. I figured if he could get my attention in the sea of DM pieces that come across my desk, he could do the same for my prospects: get their attention. I hired him to create the copy for a company brochure. My colleagues carried the finished piece around like it was their first-born ready to share it with anyone who came into the office. True story. Give him an opportunity to bring in leads to your business through white papers, case studies, DM pieces or brochures, and more. You'll be very pleased with the results.”
    Debra Neville, MarketingDirector, J.D. Associates
  • I would recommend Randy's writing services to anyone! He is one of those rare writers that can put together extremely in-depth and technical articles from an interview that does not require many hours of editing and multiple drafts. In fact, Randy ensures that he delivers an article finalized and ready for publishing. When it is something an Editor requires you can rest assured that they will be very happy with the finished product. He is top notch!
    Raychel Moore, Co-Founder & Public Relations Executive, BroadPR

We Are …

Stacks Image 1775
Celebrating our 25th anniversary, greatwriting, LLC is the technology marketing writing practice of Randall Cronk. Here you will find everything you expect from a best-in-class content service: talented professionals, straightforward communication, inbound marketing expertise, deep research skills, experience with the latest content platforms, project pricing, and the unparalleled command of language that is required for beautiful and effective content.

Randy has over 30 years’ experience writing about complex systems, products, and services. After starting out as a tech writer at Digital Equipment Corporation, Randy went on to become a vice president at Hill and Knowlton (the world's largest PR firm at the time) and later a vice president at the renowned Silicon Valley tech marketing firm, Regis McKenna, Inc.
Stacks Image 1771

Since founding greatwriting in 1990, Randy has worked with more than 300 technology and innovation-based organizations — including those whose logos you see here. He helps his clients convey the value of their products and services through white papers, websites, brochures, case studies, articles and blogs.
Randy also blogs and podcasts for the MIT Enterprise Forum of Cambridge where he orchestrates and markets events as a member of the Forum's Innovation Series Committee. A global audience tunes in over 28,000 times each month to the Forum's iTunes podcast series that he started and produces. He also enjoys mentoring college students in his paid internship program

Randy has an MBA from Clark University.

We Are Talking to …

  • Stacks Image 1837
    Guy Kawasaki, Author
    If you are the founder of a tech startup, and even if it is a B2B tech startup, then you should be actively engaged in social media. That’s according to tech evangelist Guy Kawasaki. It may be the only kind of marketing you have available. “A tech startup founder typically isn’t going to run a Super Bowl commercial," he says. "For a tech startup social media equals marketing.”
  • Stacks Image 1895
    Paul English, Entrepreneur
    The cofounder of both the travel site Kayak.com and the Boston-based consumer tech foundry, Blade, discusses how design and other factors play key roles in determining the success of a tech startup. Paul is joined by Brian Kalma, Blades's Design Chief and former Director of User Experience for Zappos.com.
  • Stacks Image 1861
    Dr. Mildred Dresselhaus, MIT Institute Professor
    The Presidential Medal of Freedom winner discusses the gender gap in science and technology, the advances that have been made to close it, and what more should be done. Best known for her work on carbon science and carbon nano structures, she is also a winner of the ACS Award for Encouraging Women into Careers in the Chemical Sciences.
  • Stacks Image 1890
    Vivek Wadhwa, Tech Visionary
    No one will accuse Vivek Wadhwa — a fellow at the Arthur & Toni Rembe Rock Center for Corporate Governance at Stanford University — of not having a point of view. One of Silicon Valley’s most outspoken and widely followed futurists thinks that today’s entrepreneurs are missing out on some huge opportunities — and there’s no excuse for it. After all, it’s not like you need millions of dollars to start a tech company anymore.
  • Stacks Image 1930
    Marian Nakada, Strategic Investor
    A conversation with the Vice President of Johnson & Johnson, Development Corporation — which runs the world’s oldest corporate life sciences venture fund — provides a great view into how big pharma companies are working hard to nurture local innovation economies and create exciting new innovative models for onboarding external innovations that align with internal priorities.
  • Stacks Image 1952
    Christopher Ahlberg, Entrepreneur
    A chasm crossing superstar discusses how his company, Recorded Future, became the leading provider of online cyber threat analysis to some of the world's largest corporate enterprises, financial institutions, and government agencies -- after only five years in business.
  • Stacks Image 1974
    David Rose, Author
    David Rose is the author of Enchanted Objects: Design, Human Desire, and the Internet of Things. He may have done more than any other single individual to bring the Internet of Things home to the consumer. Prolific inventor, MIT Media Lab lecturer, and the founder of multiple successful startups, David's area of innovation and research has been the interaction of humans with computers, and the enrichment of people's lives by connecting everyday objects to the cloud.
  • Stacks Image 1996
    Joe Curtatone, Mayor
    The mayor of Somerville, Massachusetts talks about how his city attracts innovative companies and the people who start them and work at them. Innovators are looking for a certain lifestyle, Joe says. And knowing how to attract them is vital not just for the health of the local economy, it’s vital to innovating the delivery of city services as well. Great innovation is not just about being smart, Joe says. it’s about being “abnormal.”
  • Stacks Image 2019
    Bernd Schoner, Entrepreneur and Author
    The author of The Tech Entrepreneur’s Survival Guide discusses how startups can partner with larger companies through strategic alliances and acquisitions without smothering the innovative spark that makes tech startups potentially so valuable to the bigger company in the first place.
  • Stacks Image 2041
    Bettina Hein, Entrepreneur
    Technology companies, like the products they make, are often the result of multiple iterations as founders try to figure out what scales, which is often far different than the business they started out with originally. That’s the lesson of Pixability, as told in this interview with its founder and CEO, Bettina Hein.