A Web Content Writer for Technology Companies
My writing clients trust me to quickly and effectively convey the value of what they do. As a result they will:
- Sell more
- Sell faster
- Reduce cost of sales
- Sell at higher prices
- Generate more sales leads!
Small and mid-sized technology companies face a particular bottleneck that keeps them from publishing the white papers, case studies, web pages and other online content they need to engage audiences and get customers. That bottleneck is finding enough web content writers with both the high technical quality and high language skills required. Larger companies have the time to nurture writers. Young tech companies don’t. They need a web content writer who can rapidly develop premium content in volumes sufficient to grab a disproportionate share of attention and influence quickly. Otherwise the market will pass them by.
Here’s my offer:
I like to hear from tech companies looking to increase the power of their messages to drive sales. I also seek partnerships with design firms and other marketing resources looking to inject great content into their own brand promise. My brainstorming sessions and marketing copy reviews are free, yet produce significant points of leverage across multiple marketing venues. If you'd like to learn more about how I work with young technical companies to rapidly create remarkable marketing content, click here for answers to many of the questions I receive from tech entrepreneurs and their marketing teams.
How To Launch a Startup
Are you a tech startup or do you work with tech startups? Then you'll want to listen to this panel discussion (below) between four successful entrepreneurs on how to launch a successful tech company. Recorded at an MIT event I produced, marketed and moderated, it also shows how to attract an audience with technical content.
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About Me
My passion is writing about complex systems, products and services in ways that audiences find clear and compelling.I'm Randall Cronk and this is greatwriting. Since 1990 I have helped over 250 high-tech companies convey the value of what they do through white papers, web content, brochures, case studies and articles. My clients range from government agencies, to large multinationals, to startups across a broad array of technologies.
Based today in downtown Boston, I was previously a vice president with Regis McKenna where I ran the Digital Equipment account. Prior to Regis McKenna, I was a vice president at Hill and Knowlton where I ran the Digital, Computervision, and United Airlines accounts. I have an MBA from Clark University.