If you are too busy to write, we are your solution.
We make the content that helps innovative ideas succeed. We advance the missions of cutting-edge organizations with compelling writing that gets people involved. Whether you're a high-tech company, a management consultant, or a social entrepreneur, we craft content that empowers your ideas.
We Write …
White papers demonstrate thought leadership that allows companies to attach a premium to their products or services, and can be used to convey complex messages to a broad audience. They are effective as website downloads, seminar handouts, and lead fulfillment. See samples >>>
On the web, less is more, and copy must efficiently exploit design elements. Today's search engines and buyers only respond to rich semantic content that’s user-friendly and easy to navigate. We create clear and engaging copy that complements your design. See samples >>>
Case studies describe the real business and technology benefits your customers have experienced. Depending on audience, case studies can be written at various levels of technical depth. All case studies reflect an understanding of technological issues and how they affect organizational performance. See samples >>>
Brochures are a big risk with a big payoff. A great brochure writer knows what to include and why. They also know how to leverage this traditional print medium to its greatest effect using visuals, strategic copy, and multi-media — then adapt it for use on the web. See samples >>>
We Are …
Randy has over 30 years’ experience writing about complex systems, products, and services. After starting out as a tech writer at Digital Equipment Corporation, Randy went on to become a vice president at Hill and Knowlton (the world's largest PR firm at the time) and later a vice president at the renowned Silicon Valley tech marketing firm, Regis McKenna, Inc.
Since founding greatwriting in 1990, Randy has worked with more than 300 technology and innovation-based organizations — including those whose logos you see here. He helps his clients convey the value of their products and services through white papers, websites, brochures, case studies, articles and blogs.
Randy also blogs and podcasts for the MIT Enterprise Forum of Cambridge where he orchestrates and markets events as a member of the Forum's Innovation Series Committee. A global audience tunes in over 28,000 times each month to the Forum's iTunes podcast series that he started and produces. He also enjoys mentoring college students in his paid internship program
Randy has an MBA from Clark University.
Randy has an MBA from Clark University.
We Are Talking to …
Guy Kawasaki, AuthorIf you are the founder of a tech startup, and even if it is a B2B tech startup, then you should be actively engaged in social media. That’s according to tech evangelist Guy Kawasaki. It may be the only kind of marketing you have available. “A tech startup founder typically isn’t going to run a Super Bowl commercial," he says. "For a tech startup social media equals marketing.”
Paul English, EntrepreneurThe cofounder of both the travel site Kayak.com and the Boston-based consumer tech foundry, Blade, discusses how design and other factors play key roles in determining the success of a tech startup. Paul is joined by Brian Kalma, Blades's Design Chief and former Director of User Experience for Zappos.com.
Dr. Mildred Dresselhaus, MIT Institute ProfessorThe Presidential Medal of Freedom winner discusses the gender gap in science and technology, the advances that have been made to close it, and what more should be done. Best known for her work on carbon science and carbon nano structures, she is also a winner of the ACS Award for Encouraging Women into Careers in the Chemical Sciences.
Vivek Wadhwa, Tech VisionaryNo one will accuse Vivek Wadhwa — a fellow at the Arthur & Toni Rembe Rock Center for Corporate Governance at Stanford University — of not having a point of view. One of Silicon Valley’s most outspoken and widely followed futurists thinks that today’s entrepreneurs are missing out on some huge opportunities — and there’s no excuse for it. After all, it’s not like you need millions of dollars to start a tech company anymore.
Marian Nakada, Strategic InvestorA conversation with the Vice President of Johnson & Johnson, Development Corporation — which runs the world’s oldest corporate life sciences venture fund — provides a great view into how big pharma companies are working hard to nurture local innovation economies and create exciting new innovative models for onboarding external innovations that align with internal priorities.
Christopher Ahlberg, EntrepreneurA chasm crossing superstar discusses how his company, Recorded Future, became the leading provider of online cyber threat analysis to some of the world's largest corporate enterprises, financial institutions, and government agencies -- after only five years in business.
David Rose, AuthorDavid Rose is the author of Enchanted Objects: Design, Human Desire, and the Internet of Things. He may have done more than any other single individual to bring the Internet of Things home to the consumer. Prolific inventor, MIT Media Lab lecturer, and the founder of multiple successful startups, David's area of innovation and research has been the interaction of humans with computers, and the enrichment of people's lives by connecting everyday objects to the cloud.
Joe Curtatone, MayorThe mayor of Somerville, Massachusetts talks about how his city attracts innovative companies and the people who start them and work at them. Innovators are looking for a certain lifestyle, Joe says. And knowing how to attract them is vital not just for the health of the local economy, it’s vital to innovating the delivery of city services as well. Great innovation is not just about being smart, Joe says. it’s about being “abnormal.”
Bernd Schoner, Entrepreneur and AuthorThe author of The Tech Entrepreneur’s Survival Guide discusses how startups can partner with larger companies through strategic alliances and acquisitions without smothering the innovative spark that makes tech startups potentially so valuable to the bigger company in the first place.
Bettina Hein, EntrepreneurTechnology companies, like the products they make, are often the result of multiple iterations as founders try to figure out what scales, which is often far different than the business they started out with originally. That’s the lesson of Pixability, as told in this interview with its founder and CEO, Bettina Hein.