If you are too busy to write, we are your solution.
We make the content that helps innovative ideas succeed. We advance the missions of cutting-edge organizations with compelling writing that gets people involved. Whether you're a high-tech company, a management consultant, or a social entrepreneur, we craft content that empowers your ideas.
We Write the Hard Stuff …
White Papers are the thought leadership you offer stakeholders looking to clearly understand your value proposition in today’s complex environment. Where rapid turnaround is essential we are a credible alternative to using expensive and scarce internal technical resources as white paper writers. See samples >>>
Too many of the websites written for B2B technology and professional services firms read the same. We populate your website with keyword-rich, SEO-friendly text that breaks through to sophisticated technical and professional audiences and quickly gets to the heart of your company’s value proposition. See samples >>>
Case studies prove your value in your customer’s own words. Ours are unique in that they seamlessly weave your customer’s story into your brand narrative from problem to solution to result while consistently highlighting your business benefits throughout. See samples >>>
The recipe for great marketing collateral: Start by grabbing readers’ attention for what you sell and the problem you solve. Then describe the ideal state that results. And finally drill down into enough “how we do it” details to create credibility and a desire to learn more. See samples >>>
We Are …
We write the stuff other marketing writers can’t.
After starting out as a tech writer at Digital Equipment Corporation Randy went on to become a vice president at Hill and Knowlton (the world's largest PR firm at the time) and later a vice president at the renowned Silicon Valley tech marketing firm, Regis McKenna, Inc.
Since founding greatwriting Randy has worked with more than 300 innovation-driven organizations, including the brands you see on this site. He helps clients empower their thought leadership through white papers, websites, brochures, case studies, articles and blogs.
Randy also started, writes, and produces the MIT Enterprise Forum of Cambridge podcast series, garnering over 40,000 page views each month. (To hear excerpts check out the 10 audio clips below.) He also enjoys mentoring college students in his paid internship program. Randy received his MBA from Clark University.
MIT Enterprise Forum Podcast Clips …
Guy Kawasaki, AuthorIf you are the founder of a tech startup, even if it is a B2B tech startup, then you should actively engage in social media, says tech evangelist Guy Kawasaki. “A tech startup founder typically isn’t going to run a Super Bowl commercial," he says. "For a tech startup social media equals marketing.”
Paul English, EntrepreneurThe cofounder of the travel site Kayak.com and the Boston-based consumer tech foundry, Blade, discusses how design plays a key role in determining the success of a tech startup.
Dr. Mildred Dresselhaus, MIT Institute ProfessorThe Presidential Medal of Freedom winner discusses the gender gap in science and technology, the advances that have been made to close it, and what more should be done. She is also a winner of the ACS Award for Encouraging Women into Careers in the Chemical Sciences.
Vivek Wadhwa, Tech VisionaryOne of Silicon Valley’s most widely followed futurists, Vivek Wadhwa thinks today’s entrepreneurs are missing out on some huge opportunities — and there’s no excuse for it. After all, it’s not like you need millions of dollars to start a tech company anymore.
Marian Nakada, Strategic InvestorA conversation with the Vice President of Johnson & Johnson, Development Corporation — which runs the world’s oldest corporate life sciences venture fund — provides a great view into how big pharma companies are working hard to nurture local innovation economies.
Christopher Ahlberg, EntrepreneurA chasm crossing superstar discusses how his company, Recorded Future, became the leading provider of online cyber threat analysis to some of the world's largest corporate enterprises, financial institutions, and government agencies -- after only five years in business.
David Rose, AuthorDavid Rose is the author of Enchanted Objects: Design, Human Desire, and the Internet of Things. Prolific inventor, MIT Media Lab lecturer, and the founder of multiple successful startups, his area of innovation is the interaction of humans with computers, and the enrichment of people's lives by connecting everyday objects to the cloud.
Joe Curtatone, MayorThe mayor of Somerville, Massachusetts talks about how his city attracts innovative companies. Innovators are looking for a certain lifestyle, Joe says. And knowing how to attract them is vital both to the health of the local economy, and to the delivery of city services. Great innovation is not just about being smart, Joe says. it’s about being “abnormal.”
Bernd Schoner, Entrepreneur and AuthorThe author of The Tech Entrepreneur’s Survival Guide discusses how startups can partner with larger companies through strategic alliances and acquisitions without smothering the innovative spark that makes tech startups so valuable to the bigger company in the first place.
Bettina Hein, EntrepreneurTechnology companies, like the products they make, are often the result of multiple iterations as founders try to figure out what scales, which is often far different than the business they started out with originally. That’s the lesson of Pixability, as told by its founder and CEO, Bettina Hein.